Unit Economics Calculator

The businesses that win long term are the ones that understand their unit economics—deeply and early.

Not just revenue. Not just growth. But measurable, per-order profitability.

Whether you're selling handmade candles or sophisticated consumer tech, unit economics forces you to answer the question most founders and operators avoid for too long:

👉 “Am I actually making money on every order I deliver? And how much?”

If the answer is no, scaling could just accelerate your losses.

This quick and easy Unit Economics Calculator is designed to give you a clear starting point—whether you're an early-stage founder, a solo entrepreneur, or a growing ecommerce brand.

• Calculate per-order profitability for new vs. repeat customers
• Understand your contribution margins
  
• Estimate payback period—how many orders until you break even?

Unit economics analyzes the direct revenues and costs tied to a single order. In this framework, a “unit” = an average customer order, based on your Average Order Value (AOV).

By calculating your unit economics, you’ll be able to:

• Validate if each sale is profitable
• Predict cash flow dynamics as you grow
• Make smarter decisions on pricing, marketing, and fulfillment

Good unit economics = sustainable growth

Bad unit economics = potentially scaling into bankruptcy

This calculator is a practical, easy-to-use starting point that works for most businesses. But every business is unique—if you want a more tailored and sophisticated forecast that reflects your specific products, sales channels, and customer behavior, reach out to us for a custom analysis.